Design Director
I lead product design teams building simple, high-impact experiences in complex environments.
From onboarding to daily workflows, I help teams reduce friction, increase trust, and deliver measurable outcomes across fintech, SaaS, and AI-driven platforms.
Recent impact
A few outcomes from the last 12–18 months
Led a distributed design team of 12-15 designers across London and Vancouver, delivering complex cross-platform initiatives from discovery to release.
Defined UX direction for a multi-product communications ecosystem of 6 main hubs, and aligned senior stakeholders around shared priorities.
Simplified critical workflows in high-trust environments, improving clarity, cross-office collaboration, and reducing cognitive load.
Raised quality and consistency through a stronger critique culture and design system adoption.
Integrated AI-assisted capabilities into core journeys, in collaboration with dedicated AI design and building teams, improving efficiency and decision support.
Strengthened discovery and experimentation practices, improving confidence in product decisions.
Selected work
Designing the future of compliant communication at Global Relay
Cross-platform design, design system adoption, team scaling
Problem
Rapid product growth in a regulated space needed a more consistent, scalable user experience.
Role
Senior UX Design Manager leading the design team, setting quality standards, and partnering with Product/Engineering.
Scope
Cross-platform experience (mobile, desktop, web) across multiple product teams.
Outcome
Faster feature delivery, stronger consistency through the design system, and better cross-team alignment in a high-trust enterprise product
Unifying Kantan’s product and brand experience during scale (OVO)
Ecosystem redesign, design ops foundations, team enablement
Problem
Rapid scaling created fragmentation across Kantan’s brand and product experience, putting clarity and engagement at risk.
Role
Head of Design, leading the redesign, establishing design operations, and mentoring teams through organisational change.
Scope
End-to-end redesign of the digital ecosystem, spanning key customer journeys and core touchpoints.
Outcome
A unified, more coherent product and brand experience, improved engagement, and stronger foundations for growth ahead of integration into OVO Energy.
Driving Innovation at Brill.app
Award-winning, rapid note digitisation, agile team
Brill.app set out to solve the problem of lost productivity after workshops, where professionals wasted hours manually digitising handwritten notes and sticky notes.
As Product Design Lead & Co-founder, you led a small, agile team to design, build, and launch a mobile app that digitises notes 200x faster than typing, with seamless export to tools like Jira, Trello, and Slack. You directed product vision, UX/UI, creative direction, and marketing while fostering close collaboration between design and engineering.
Brill.app was recognised by Apple as “App of the Day” (twice), featured as “New Apps We Love,” and won the 2020 Innovation Award. It launched on both iOS and Android within a year, earning acclaim for its speed, usability, and adaptability—especially as the team quickly pivoted features in response to the changing needs brought on by the pandemic.
Defining Tigerspike’s vision and brand for differentiation
Global brand direction, experience consistency, and team enablement
Problem
Rapid scaling created fragmentation across Kantan’s brand and product experience, putting clarity and engagement at risk.
Systems Thinking & Frameworks
I believe real impact comes from connecting the dots. Putting Human Experience at the centre, then building Digital Products and Brands that work together seamlessly. My approach is all about designing systems, not just screens, so every part of the user journey feels intentional and effortless.
How I Make It Happen
Systems Thinking: I see the big picture and design frameworks that align teams, products, and brands around what users truly need.
Design Systems: I build scalable toolkits that let teams move fast and stay consistent, no matter how complex the challenge.
Collaboration: I bring people together—across disciplines and departments—to solve problems holistically and drive results that last.
I help organizations move beyond one-off solutions—designing ecosystems where human experience, digital products, and brands amplify each other for sustainable, measurable impact.
Leadership, Collaboration & Mentorship
A collaborative platform I founded to support designers, teams, and organisations through mentorship, consultation, and creative partnership.
At Bitniks, I help individuals and companies grow by offering guidance on design strategy, design thinking, and career progression—empowering others to create impactful, human-centred work.
BITNIKS DESIGN ENSEMBLE
BITNIKS DESIGN ENSEMBLE
Thought Leadership
Great design doesn’t happen in a vacuum—it’s the result of strong leadership, shared vision, and systems that empower teams to thrive.
Insights
& Frameworks
Human-Centered Systems Thinking
My design philosophy is rooted in the belief that technology should serve people—not the other way around. I approach every challenge as part of a larger ecosystem, balancing user needs, business goals, and technical realities to create solutions that are both meaningful and sustainable.
Building Scalable Design Systems
Throughout my career, I’ve led the creation and implementation of robust design systems for organisations like Kantan and Global Relay. These systems empower teams to deliver consistent, high-quality experiences, accelerate development, and maintain brand integrity at scale.
Principles That Guide My Work
Technology serves humans. Design is not art—it’s purposeful. The experience belongs to the user. Great design is invisible. Simplicity is the ultimate sophistication
Writings
& Publications
The Done vs Perfect Dilemma
Featured on UX Design Medium and in my newsletter. Exploring the tension between “good enough” and “never finished” in product design—and how to balance quality with progress.
Read on Medium →
Designing in the Age of AI Agents
What’s changing? What’s still essential? And what kind of designers will thrive in this weird, wonderful new world?
Read on LinkedIn →
When Design Gets Louder, It Also Gets Fragile
From my Designverse newsletter archive: Designers have a responsibility to shape ethical, inclusive digital spaces and the power to drive positive change.
Read on Designverse →
Speaking, Media
& Community
Jury Member, European Design Awards 2025
Selected as one of 21 leading design experts across Europe to evaluate and celebrate the continent’s most inspiring creative work, bringing a human-centred and strategic perspective to the panel.
Speaker & Guest Lecturer
Regularly invited to share insights on design leadership, systems thinking, and product strategy at conferences, industry events, and academic institutions across Europe.
Editorial Contributor, +DESIGN Magazine
Editor and writer for Greece’s leading design publication, contributing thought pieces and interviews that advance the conversation around digital product, brand, and UX design.
AI & Innovation
Why AI Matters in Design. Artificial Intelligence is transforming the way we design, build, and scale digital experiences. As a UX Design Director, I see AI not just as a tool but as a catalyst for innovation—empowering teams to work smarter, uncover deeper insights, and deliver more meaningful user experiences
My Approach to AI & Innovation
Human-Centred AI: I use AI to amplify creativity and empathy, not replace them. My focus is on leveraging AI to enhance human experience, streamline workflows, and unlock new possibilities for product and brand innovation.
AI-Driven Design Process: From rapid prototyping and research analysis to content generation and workflow automation, I integrate AI into every stage of the design process—helping teams move faster and make better decisions.
Continuous Experimentation: I actively explore and test emerging AI tools, sharing practical insights and methods through my writing and mentorship, so others can benefit from the latest advancements